Olay Professional Press Launch

Client: P&G, Olay
Brief: Create a pop up store to house the press launch of the Olay Professional range in the UK.
Insight: The Olay Professional range has already created quite an impact in the US. Its launch in the UK has been long awaited.
The idea: To bring the buzz of New York City to London, by recreating a Manhattan loft-style space in the heart of Mayfair to house “The Olay Professional Clinic”. Here is where press, celebrities and a few lucky competition winners could enjoy a VIP treatment fit for the Big Apple. The experience would also include a personal consultation with a highly acclaimed dermatologist.
Execution: We hired an art gallery and gave it a complete makeover with exposed brickwork, luxurious interior design and state of the art consultation booths. The challenge was to make something temporary look stylish and professional. It needed to work as a clinic and press conference venue by day as well as host an exclusive launch party in the evening. So the space needed to remain flexible and practical for all these uses.

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